Our Design Philosophy

Your web site is an investment, just like any other investment you make in your business. Our mission is to maximize the return on your investment, whatever your budget might be.

Speed

Busy business users are looking for information in a hurry.  During business hours, Internet traffic often slows down, even on a broadband connection. 

According to Zona Research, the average viewer will "bail out" - - click off the site onto another - - if a page takes more than 8 seconds to download. 

All pages and graphics are optimized for quick download.   Our focus is content delivery, clearly laid out, attractive, yet easily and quickly navigable and accessible. 

Communication

Give your visitors what they're looking for, and quickly!  Cool special effects and copious graphics are valuable only if they promote your content.  They are an annoyance and a distraction if they interfere with prompt communication.

Not that we can't give you the latest technical wizardry!  View our portfolio for examples where Flash is employed as an effective communication tool.

Keep it simple

Our philosophy in a nutshell:  the well-known "KISS" principle - keep it simple!  Useability, accessibility.  But, this doesn't mean designing for the very lowest common denominator.  

We design primarily for the majority, but always test for a reasonable visitor experience for the other 5% - 10% using outdated browser software, low resolution monitors, less common hardware or slow connections.

We also test in multiple browsers, including older versions. You'd be amazed how bad some of the state-of-the-art sites look in older browsers!   That's if they will even load at all.  And, yes, there are still many visitors using older versions.

We try to provide a reasonable online experience to those with dial-up modems as well.   Dial-up modems will probably be around for quite a while . . . as of July 2007, 23% of USA home Internet users are still on dial-up. Due to logistics and geography, that may be the case for some time. 

And that's just the USA. Are you marketing internationally?  In other countries, only 1-25% have high speed access.

Straightforward doesn't have to be boring!  To see our design philosophy in action, please browse a few of the sites in our portfolio.  Then, contact us to discuss your requirements.